Making a Good First Impression With Product Packaging

So many people have asked me why Princess Naturals is changing it’s product package.  Some are of the opinion that we should stick with our old package as long as the product works,  they are less bordered about how it’s package.


Is the appearance of the packaging design of a product important? Yes,  packaging can play a vital role in the success or failure of product sales.

The purpose of good packaging is to protect it from damage from the manufacturer to the end users,  a good packaging can also be what attracts customers to take a look at a product.  Color schemes,  designs and type of product packaging is very important.

It also communicates information about a product.  It contains instructions on how to use, products ingredients  and where it originates from. It also differentiate one brand from another. Buyers can easily identify the brand which drives him to the products

The brand stands out from competitors and increases the probability that people will buy the products

And what about having a beautiful well packaged cosmetics on your cosmetic shelves? It is indeed a first impression which last longer in customers heart

If you have a good product,  you shouldn’t compromise on your packaging .

What are your thoughts on this? Let me hear from you


Comments (12)

  1. Tomilola May 12, 2018 Reply

    I love good packaging. U did well by rebranding

  2. Funmi May 13, 2018 Reply

    I am a fan of a good product packaging. It is the first thing that attracts me when buying over the counter before I even discover if the products will work or not. I love beautiful things. Lol. Now u can compete with all these foreign skincare brands

  3. Jokotola May 13, 2018 Reply

    Well good packaging isnt a bad idea.. Who doesn’t love sleeky stuff???
    Good job.. Big ups to you

  4. Damilola May 13, 2018 Reply

    Good packaging makes the brand stand out. doing it often makes the product eye-catching. such a brilliant idea.

  5. Olufunmi Omotola May 13, 2018 Reply

    Lovely package …Nice job you’re doing

  6. Eniola May 13, 2018 Reply

    Sometimes a company sees a reason to rebrand to seize an opportunity or thwart potential threats in the future. Rebranding sometimes helps to influence a customer’s perception about a product, repositioning the company and vision to reflect a change of focus, setting the company apart from its competitors, updating the corporate image to appeal to a younger market, expanding the business scope. I feel rebranding is a good idea.

  7. Peace May 13, 2018 Reply

    Nice one princess Naturals.

  8. Bravechic May 13, 2018 Reply

    Once a product is good and clientele is solid, branding and repackaging are things that will keep such product relevant provided the quality remains 100%….

  9. Ese May 13, 2018 Reply

    Well i dont hav a problem wit rebranding as far as the content is stil potent ..and even more effective than it use to be,, no problem

  10. Ese May 13, 2018 Reply

    Well i dont hav a problem wit rebranding as far as the content is stil potent ..and even more effective than it use to be,, no problem…….

  11. God's touch essentials May 13, 2018 Reply

    I am old fashioned and quite conservative. So i would ve been very satisfied with the old branding and packaging. But seeing wat has been unfolded, I believe it’s a step forward in the right direction for the Nigerian market. Kudos, princess naturals

  12. Fikayo May 13, 2018 Reply

    I love the fact that you are rebranding, it shows that the business is evolving looking out for ways to be better in terms of the color, packaging and so on. However, my main concern is when the product itself is negatively affected by the rebranding then the business loses its focus – which is the customers.

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