So many people have asked me why Princess Naturals is changing it’s product package. Some are of the opinion that we should stick with our old package as long as the product works, they are less bordered about how it’s package.
Is the appearance of the packaging design of a product important? Yes, packaging can play a vital role in the success or failure of product sales.
The purpose of good packaging is to protect it from damage from the manufacturer to the end users, a good packaging can also be what attracts customers to take a look at a product. Color schemes, designs and type of product packaging is very important.
It also communicates information about a product. It contains instructions on how to use, products ingredients and where it originates from. It also differentiate one brand from another. Buyers can easily identify the brand which drives him to the products
The brand stands out from competitors and increases the probability that people will buy the products
And what about having a beautiful well packaged cosmetics on your cosmetic shelves? It is indeed a first impression which last longer in customers heart
If you have a good product, you shouldn’t compromise on your packaging .
What are your thoughts on this? Let me hear from you